A Lead Source is a source from which the leads are generated.
It is important to track the source from which you are getting the leads. This will help in measuring the effectiveness of marketing campaigns and allocate the budgets accordingly.
1. How to Create a Lead Source
To create a new Lead Source:
- Go to Selling > Settings > Lead Source> New.
- Enter 'Source Name'.
- Enter 'Details'.
Typical lead sources are contact forms on your website, marketing campaigns, events, references, ads on social media etc.
Next: Opportunity Type